How do you build customer loyalty? Develop a procedure that makes it so easy for your customers to buy from you, that they don't want to go anywhere else.
R S Data Labs was involved in building a prospecting database for a major oil company. The plan was to get businesses with large fleets of vehicles to sign up for a program where the oil company handles the gasoline purchasing and usage tracking. All the customer had to do was stop at the service station and say 'fill it up'.